Grey, Adweek Global Agency, has entered into an affiliate agreement with Nigeria’s Centerspread Advertising Agency, as its affiliate agency in Nigeria.
WPP, the world’s largest global media and communications agency network, made the announcement in Singapore on Monday, signaling another step in Grey’s growth strategy of developing its network.
With this new strategic alliance, Centerspread will now have to rebrand as Centerspread Grey.
The Centerspread group will focus on developing a strong local Grey presence in Nigeria and add to it’s expansion in key African markets.
Kola Ayanwale, Centrespread CEO, and Nirvik Singh, Chairman and CEO of Grey Asia-Pacific, Middle East and Africa, expressed optimism at the success of the new affiliation. Whereas Anyawale sees great opportunity for the Centerspread group by reason of Gret’s global stature, Singh sees the association with talent and expertise that will re-ignite the global player’s efforts in establishing a dynamic presence in the regional market.
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