Terra: Why we launched new jollof seasoning cube

From the popular “party jollof” cooked with firewood in large aluminium pots to homemade jollof rice, the need to achieve a distinct jollof flavour that excites the palates with the right seasoning cube is a meeting point for all.

In response to this requirement, TGI Group, makers of Terra Seasoning Cubes have unveiled Terra Jollof Cube, a complete Jollof seasoning with an inviting taste and flavour.

Jollof rice is a meal that cuts across every tribe and ethnic group in Nigeria. Everyone makes it just a little bit differently, and over the years, it has been the base for several other similar and derivative dishes. But no matter how you choose to make it, it has become a big part of our culture, our cuisine, and especially our celebrations.

Making the perfect Jollof would require the right ingredients and spices like pepper, thyme, turmeric, and garlic to take your jollof rice from good to great in no time. How about having all these ingredients and more in an innovative, convenient, and complete seasoning cube to deliver perfection to your jollof rice?

Terra Jollof cube is that complete Jollof seasoning that contains key Jollof ingredients like onion, pepper, thyme, turmeric and garlic for that irresistible smoky bottom pot taste and flavour that guarantees an extraordinary Jollof experience anytime.

Deepanjan Roy, Group Executive Director – TGI says that the new Terra Jollof Seasoning Cube was designed to meet the specific taste needs of consumers who love cooking or enjoying jollof rice for its quintessential smoky bottom pot taste, flavour, and aroma anytime.

“With its key ingredients of onion, pepper, thyme, turmeric and garlic, a new dimension of value has been added to the preparation of one of the country’s favourite dishes” he stated

Probal Bhattacharya – Chief Marketing Officer, TGI Group expressed confidence that the new Terra Jollof Seasoning will excite food lovers and create a value that is unmatched amongst seasoning products.

“In no distant time, we are confident that Terra Jollof seasoning cube will be the preferred seasoning cube of choice for chefs, caterers and homemakers across Nigeria for cooking their tasty, bottom pot flavourful Jollof rice”