ALAT launches ‘Audacious Christmas’ for customers, non-customers

Digital banking platform, ALAT, has launched a reward scheme for its customers and non-customers alike for Christmas and New Year celebrations. 

In a campaign themed “An Audacious Christmas: The ALAT Experience”, the digital banking platform is rewarding customers and non-customers with exciting gifts for a 12-day period. 

The campaign which has kicked off, according to a statement by the bank, will also see staff of the bank rewarded for their audacity in the past year.

“We have relatively common experiences, and sometimes circumstances could weigh a person down, but having made it to the end of the year, we believe it is proper to reward some of our customers,” said Morolake Philip-Ladipo, Acting Head of Marketing Communications & Investor Relations, Wema Bank.

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“For our campaign, we started by asking people to share their audacious stories and moments of kindness they have experienced in the year, and for this we have cash rewards and other gift items to help them celebrate this Christmas,” Morolake added.

The campaign ends Friday, the statement said.