A dairy brand and flagship product of FrieslandCampina WAMCO, Peak Milk, has taken its latest campaign promoting healthy habits, quality dairy nutrition and reviving the declining breakfast culture among Nigerians, ‘Peak Breakfast Café’, to the Federal Capital Territory (FCT), Abuja, Kano and Jos.
The ‘Peak Breakfast Café’ is a nationwide educational and fun campaign that began in Lagos last month and will be held in several popular markets and supermarkets across other Nigerian cities, including Port Harcourt and Onitsha.
The brand team served free nutritious breakfasts at three popular Abuja markets – Old Garki Market, Market Road, Kubwa and Market Square, Karu.
Alongside other professionals, including nutritionists and chefs, the team also enlightened the people on how to get protein-rich breakfasts and test their protein levels while gifting them dairy products from Peak.
The Peak brand team also served free breakfasts for two days at Terminus Market, Jos, Plateau State, while actor Ahmad Lawan joined for two days at Abubakar Rimi Market, Kano.
Senior Brand Manager, Peak Milk, Moninnuola Kassim, disclosed that the Peak Breakfast Café, which seeks to enlighten ordinary Nigerians about the importance of having nutritious #PeakBreakfast, will be taken to other designated venues.
“Due to a busy schedule, the temptation would be to skip breakfast, but this should be avoided because personal well-being, mental alertness and sustained energy levels throughout the day are crucial,” Kassim explained.
“Traders and shoppers in Lagos, Ibadan, Northern Nigeria have enjoyed Peak complimentary breakfast and gifts, we are visiting the Onitsha Market in Anambra State and Next Cash & Carry in Port Harcourt, Rivers State to educate Nigerians on the importance of protein-rich breakfasts,” Kassim said.
By Linda Ifeachor
