Implementing immersive ads is a 15 year “dream”, according to Roblox’s Founder and CEO David Baszucki, who announced in the company’s annual developer conference that they plan on implementing 3D advertising (better known as “immersive ads”) for players aged 13 and above sometime next year, as a way to allow its creators to generate profits through other sources other than in-game purchases.
Manuel Bronstein, who’s the company’s Chief Business Officer and who sees the company’s efforts put in this technology as a “good strategic bet”, claims that “We have an amazing transactional economy, and will continue to invest in it”.
We sat down with Cadlem, who is one of the platform’s top developers and who is listed as one of Anzu’s metaverse partners, an advertising agency partnered with brands like Sony, XBOX, Vodafone and Ubisoft that operates on Roblox, to talk more about the power of advertising and how it benefits developers across the platform. According to him, “The main thing about having advertisements and brand integrations as part of your game, is that you get to stop worrying about having a lot of monetization. This ecosystem allows us game developers to focus more on quality and fun, rather than needing to limit certain features with monetization to be able to support ourselves”.
Cadlem, who’s recently released Training Simulator and accumulated over 35 million visits over the course of his first month, notes that a few of his developer friends are making stable income ranging the “5/6 figures from just having advertisements in their games”, with some getting brand integration offers in the millions of dollars: “I’ve seen a friend of mine who’s a top developer get a huge deal to implement a brand’s themed building in his game. It’s amazing to see how we’re able to deliver value to these major brands and also get good compensation while doing it” said Cadlem.
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