One of Nigeria’s emerging show promoters, Olofinjana Ademola, popularly known as Olofin Sniper, has declared that while Nigerian music is accepted all over the world they are more popular in the United Arab Emirates (UAE) and Kenya.
He says both countries love the Nigerian vibes, particularly Afrobeats and that they are always eager to see Nigerian shows.
“Nigerian music is special and it flows anywhere in the world. Everywhere I have taken artists they love us and always show love. African music has always been welcomed by the world. But more than ever before, African genres of music have become more popular, especially with Afrobeats and infusion of other genres. But in Kenya and UAE the reviews are simply amazing. And again, UAE and Kenya really love Nigerian music due to the population of Nigerians in their midst ” he said
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He added that other genres of music apart from Afrobeats are still being loved but posited that Afrobeats can never die.
“You cannot change music’s originality. Any genre derived from Africa will hold its identity in the world anytime. It took persistence on the sounds of Afrobeat, for it to be a recognized genre now among the likes of the top of genres like Pop. More sounds are going to come from Africa and you will not miss it,” he added.
In his experience as a show promoter to Dubai, UAE, he noted that the Nigerian Entertainment wasn’t so strong some years back but efforts of show promoters like him have established Nigerian music in the entertainment itinerary of the Gulf State, saying the publicity and promotions have paid off.
Olofin Sniper has been in the entertainment business since 2015 when he was in school. It was a calling that started as a passion with a burning desire to entertain people. And since he couldn’t really climb on the stage, he elected to remain behind the scene, pulling the strings and making things happen.
“My duty is to entertain people. I started way back in school and I decided to proceed and register under the Nigerian government in the year 2018,” he said.
He first made his mark as a show organiser, promoter and brand influencer which gave him a staggering recognition and a loyal fan base. Breakthrough however came with the discovery of Sniper Entertainment, a record label he founded himself.
Since the Sniper Entertainment berthed, he has been organising musical tours for artists to Europe, UAE and some parts of Africa.
“I have loved entertainment from childhood, that is what I like to do,” he remarked.
His first event was in Dubai, United Arab Emirates. It was a collaboration with Billyque Ent 7Days summer in 2019 . Zinoleesky was the headliner of the event with some other upcoming artists on the bill.
In 2019 he also hosted an event on his birthday, December 28, 2019 and paraded Mohbad as the Guest artist and DJ 4kerty as the Guest DJ in Dubai
Olofin Sniper has since established himself as a show promoter and record label owner of note. He has worked with many known and upcoming artistes.
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