The maiden edition of Lagos’ 72 hours nonstop shopping festival ended on Wednesday, December 25, 2024, with patronage increasing as the fair progressed.
Daily Trust observed that the festival held at the Mobolaji Johnson Arena offered the vendors to display a different array of products ranging from fashion, electronics, beauty items, home decor and food.
Daily Trust checks showed there was provision of stalls for 500 vendors.
Rita Ishaya who came from Kaduna to sell oil perfume and burning incense, advised the organisers to invest on publicity and marketing, attributing the low patronage to lack of massive awareness about the festival.
“Today (on Tuesday) is a bit quiet, I don’t know because it was like there was no much marketing about the shopping festival. So I will actually encourage the organisers to work on marketing and it should not end in Lagos because people in my part of Lagos do not know about it,” she said.
Mojeed Akanbi who sold Adire fabrics expressed optimism for a better return.
“I am just starting today (Tuesday) but it has been getting better. I have not recorded much sales but it is encouraging. The level of patronage is fair.”
Deborah Ofili, one of the customers who bought an Adire T-shirt for N10,000 identified the freebie and gifts received after buying an item as the icing on the cake during the festival.
“I think the items at the festival are quite fair and what I like is the freebie. The vendors are willing to give something when you patronise them and the organisers are also sharing gifts,” she said.
The patronage increased as the fair progressed.
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