SportyTV earned praise from former World Cup champion and ex-Real Madrid player, Christian Karembeu, during a live broadcast of Euro 2024 from Germany.
Karembeu highlighted SportyTV’s role as an African operator offering premium service in one of the most prestigious competitions in the world.
The leading free-to-air premium sports TV channel is in Nigeria and Ghana and also making waves across the continent by providing unprecedented access to this prestigious football tournament as the official rightholder.
The significance of this milestone was highlighted during the group stage match between France and Poland, which ended in a 1-1 draw.
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The match, broadcasted live from Signal Iduna Park in Dortmund, featured Karembeu, who spoke to SportyTV reporter, Kweku Afari.
Expressing his gratitude and emphasizing the importance of this coverage for Africa, Karembeu said, “Thank you for being here in Europe, because Africa deserves to be here,” underscoring the continent’s rightful place on the global sports stage.
Adding to the channel’s growing list of high-profile appearances, ex-Spanish international and former Bayern Munich player Javi Martínez was also featured live on SportyTV during another Euro 2024 match, further cementing the channel’s reputation for delivering exclusive and engaging content.
“This is only the beginning of what we aim to achieve. Having legends like Christian Karembeu with us is incredible, and it’s a standard we aspire to maintain regularly very soon,” commented a spokesperson for SportyTV. This statement reflects SportyTV’s determination to consistently provide world-class sports content and experiences to its viewers.
The two upcoming games to be aired free on SportyTV are the highly anticipated fixtures: Switzerland vs. Italy on June 29 and France vs. Belgium on July 1.
SportyTV extends its model through sublicenses across English and Portuguese-speaking Africa and via the Sporty.com website, ensuring a broad and diverse audience can access their content.
Launched just two years ago in Nigeria, SportyTV has rapidly established itself as a dominant force in sports broadcasting. With an unrivaled studio setup in Lagos, the channel has expanded its operations to Ghana within a year, continuously enhancing its programming.
The acquisition of broadcasting rights for Euro 2024 complements an already impressive portfolio that includes the Premier League, Serie A, Bundesliga, and the upcoming Summer Olympics. This diverse range of content highlights SportyTV’s commitment to delivering comprehensive sports coverage to its viewers.
The channel’s influence extends beyond just broadcasting matches.
SportyTV’s studio in Lagos has become a hub of excitement, gathering various influencers for each match commentary.